...the bare bones...
...13 years ago when Wade Miller and I started ELITE...it was about one thing and one thing only...giving athletes the advantage they needed to be the best...
...there was no model to follow...we actually coined 'PERFORMANCE CENTERS'...we were the first...the box on Ness that has been the home to Milt Stegall, Khari Jones, Doug Brown, many of the RWB, some WWF wrestlers, Olympians and dozens of World Champions...believe it or not..."the box" is where it ALL STARTED!!!
...though it has morphed over the years into a WAY OF LIFE...for thousands, the meat and potatoes of it has never changed...
...IT IS ABOUT HARD WORK and PUSHING YOUR LIMITS...your body and often your soul...
...I just drove by "the box" after leaving a meeting...it opened 14 1/2 hours ago and is still PACKED...
...why?...well if you have been there, it is not about the facility...
...it is not about hanging around and socializing with friends...
...IT IS ABOUT CRUSHING WHAT YOU BELIEVE YOU COULD DO YESTERDAY TODAY AND THEN DOING IT AGAIN TOMORROW....
...it doesn't take a HUGE FACILITY to do that...
...it doesn't take the newest GIMMICK...ie "flipping tires/ pulling sleds...or other crap" to do that...
...it takes YOUR DILIGENT HARD WORK, THE BEST PROGRAMMING AND TRAINING TEAM MONEY CAN BUY....and the belief that you can do it!!!
...THE NEXT TIME YOU MOSEY UP TO THE DOOR AND WALK IN...take in a deep breath of the smell at the box...
....YOU KNOW WHAT THAT IS??? ...That is the smell of thousands of champions/ championships and personal bests...
...PAID FOR IN SWEAT...
... NOW...look deep inside of yourself...do you have the strength to pay for yours ?
Until next time ELITE NATION...
Onward and upward,
fISH
No sh#t fISH. You could not have said it better. Tired of talking to the tire-flipping, sled dragging, eat anything type of crowd. I am in to meet with you for the first time the week you get back from vacation and I will tell you, I AM STOKED! It is time to get serious with the best. I have been at one of Elite's competitors (I now realize you actually have none) for the last three years. After a string of broken promises, crappy diet suggestions(how is thi,s one? my girlfriend was told only to eat fruit and vegetables!!!!) I make my way to THE BOX where I should have gone 3 years ago. Why didn't I? Two reasons, too cheap and too scared, just like sooo many others who watch THE BOX from a distance, and let me tell you, there are a ton. Can't wait! J.C.
Reply to this